You have selected the items for your apparel program, but how do you make them stand out and get noticed. In other words, how do they keep your brand top of mind in your clients and prospects and drive revenue? Choosing the correct type of apparel decoration can take the ordinary to tune it into something unique and cutting edge!
Dye Sublimination is the process of using heat and pressure to transfer a design that is printed on a special paper onto a fabric. Today’s Dye Sublimation can be put in on or more location on a garment, or over the entire garment. Think of a camp shirt with a Hawaiian design and message on the entire shirt or sox with images of your company’s logo and images of your products. Today’s Dye Sublimation is more than press on letters, it has come of age and is a powerful marketing tool.
Direct to Garment Printing (DTG) is the process of using specialized inkjet technology to print detailed and colorful graphics directly onto a garment or fabric. DTG is used when low quantities are needed. This is a good process when multiple colors are to be printed as well. DTG yields its best results when applied to 100% cotton fabric. This is a perfect choice when starting up a brand or store with low minimum quantities, colorful designs, and fast turn times.
Debossing is the process of putting a relief image onto a piece of apparel. Debossed patterns are sunken into the surface of a fabric and will not fade or wash away. This process creates a unique detailed 3D subtle tone on tone look. Debossing can be used almost anywhere on a garment, from side seams, back shoulders to zippers. This production process is perfect for technical garments such as active wear and fleece as it will not puncture the or ruin fabric keeping them waterproof and windproof.
Embossing is the process of creating a raised relief image on apparel surfaces using a metal engraved die. These images are raided against the background material and will not fade or wash away. It is an extremely rich look on fabrics. This is good to use on leather, cotton, polyester, pleather, and polar fleece fabrics. The dies and the process can be pricy, but they yield impressive results. This is used if a high-end result is desired.
Embroidery is process of stitching a logo or design onto a garment. The garment is placed onto an industrial sewing machine and the image is stitched into the garment. Embroidery produces a rich and durable look to a garment. This process is perfect for short or long production runs. Up to 14 colors of thread can be used at not additional change to the production process. Embroidery costs are a function of stich count per embroidered image so the size of and image and the need for multiple images per garment could affect the costs. Fine lettering can be difficult to hold depending on the material of the garment being stitched. Personalization is also a benefit of this process.
Laser Etching uses laser technology to burn a logo or design right into the fabric of a garment yielding a high quality and trendy look. The results can differ by fabric but is always a precise, clean mark. On polyester polos and woven shirts, the laser machine burns the top layer of fabric resulting in a darker, tonal mark on the garment, and on denim shirts, the process removes the pigment as it burns the fabric. Medium-colored, smooth fabrics achieve a more distinguishable design than light or dark fabrics. Laser Etching allows for unique decoration placements including oversize left or right chest, large vertical, full front over zippers, or hip areas can be used to bring extra attention to the logo and satisfy high impact branding and advertising needs.
Screen Printing also known as silk screening is the process of applying onto a garment via an ink blocking stencil or mesh screen. This is a good fit for medium to large runs. The advances in screen printing allow for multiple colors or process color images to be printed on shirts, bags, masks and almost any product. Screen printing produce bright fabric with a better soft feel on the hand. Garments produced through screen print method tend to be durable and can endure roughness from any washing machine.
The simple point to is to use the decoration process that fits your needs and matches the desired outcome. Remember taking time to think about your decoration options will help to Drive Your Revenue!