People are seeing value in sustainable products today and companies who provide them are seeing the positive reflection in their corporate images. But what is a sustainable product and how can these items fit into your promotional strategy? A sustainable product one that’s components can be replenished over time and some ties a fast as they are used or harvested. A perfect example is bamboo which can grow up to 36 inches in 24 hours. Other examples are cotton and jute.
Having promotional products that are made of sustainable resources in your promotional arsenal will be a must in the coming years. As millennials (Gen Y) and the Gen Z become more involved in decision making in corporations, they will be looking for items that meet their needs and fill their moral and social beliefs. Environmentalism is one of these core beliefs of these two demographics. Also remember that as a target market Gen Y (millennials) and Gen Z account for approximately 147 million people in the Unites States or 48% of the U.S. population. This is a market to be respected and targeted.
When choosing a sustainable promotional product be careful and do your homework and the Gen Y and Z will do theirs. Make sure what you claim is true as you only get one chance to make a good impression. Also make sure the items are of good quality and form a region in the world that that human rights and policies will not tarnish your company. Remember the child sweat shops of the past decades in certain countries and the effect they had on the company reputation carrying their products?
Remember not every item can be sustainable and people understand and respect this fact. But adding these items to your promotional plan will reap benefits to you and your company over time.