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Digital Expos

One of the challenges we are faced with because of COVID is we cannot do as much face to face as we used to. Fortunately, this has been rectified mostly by digital meetings, but what about larger gatherings? As businesses open back up again…

Sustainable Items and their Place in your Promotional Plan

People are seeing value in sustainable products today and companies who provide them are seeing the positive reflection in their corporate images. But what is a sustainable product and how can these…

Technology in a Post COVID World

There are moments or events in one’s life that leave a permanent impact or cause a permanent change in their life. There are even fewer moments or events that leave an impact or change on EVERYONE’s life. But…

Selling in the New Normal

With everything starting to open again you need to reach out to your clients and prospects. However, with not being able to meet with most clients in person how do you stay top of mind in you clients’ eye, but in a…

COVID and Leveraging Current Suppliers

At the beginning of the COVID nightmare you were tasked with locating PPE supplies. You quickly opened your computer went to Google or Safari and started searching for what you needed. Once you…

Where Do We Go From Here?

As summer nears, and our restrictions begin to hopefully lift on being stuck inside, one may wonder how things have changed after all of this. Suffice it to say that no matter how you look at it, the world we step back out into after this will be…

Decorate & Standout

You have selected the items for your apparel program, but how do you make them stand out and get noticed. In other words, how do they keep your brand top of mind in your clients and prospects and drive revenue? Choosing the correct…

Staying Secure Online

Back during the late 90’s and early 2000’s, computer technology was a lot simpler than it was now, and being proficient with Paint or that old pinball game qualified you to be considered “skilled” with computers. In 2020…

Technical Apparel Decoration and Care

Apparel has morphed over the years; this includes the fabrics to make the clothing. No longer are garments 100% cotton or polyester. The introductions of moisture management…

Technology is Your Friend in These Trying Times

As the last few weeks have shown, the world has very quickly began adjusting for a world that operates online more than it used to. More people are working from home than ever, students are…

Working From Home in a Quarantined World

Five months ago, everyone had plans, some had wedding plans, some had vacation plans, and some people just got up and went to work like they do every day. Five months, later, vacations and…

Loyalty to a Brand

Why do people line up hours ahead of time; regardless of weather, to be one of the first to get a new iPhone? Why do people like Coke over Pepsi or vice-versa? Why did people root for the Chicago Cubs for 108 years before they finally…

Six Marketing Trends for Success in 2019!

It never fails. No matter how much I try to ignore it, I always seem to come back to it every year around this time. As I jump around the internet, I find myself stopping to read posts about…

Dress Code and Corporate Culture

Some have said that clothes make the man, just as that statement is true, they also help influence the culture of the work place. You are likely to see a noticeable difference in the culture of a work place that…

Leveraging Supplier Technology

In today’s world no one can be expected to be an expert in everything. You and your company are experts in the products and services your business provides. Your suppliers are experts in the products and services…

Business Casual vs Dress Casual

Despite the fact that you should never judge a book by its cover, you should really make sure your cover looks nice. No, I’m not talking about a cover letter or having a leather portfolio or anything like that. I’m talking about…

The Evolution of the Dress Code in the Workplace

Anyone who has seen even a few seconds of Mad Men knows that Don Draper typically wears a suit and tie if he isn’t in bed, that’s just how it was back then. But as entertaining as that was…

What is the True Cost of an Item?

Many customers usually ask what the cost is for an item. And, their perception of that answer is usually based solely on the dollar amount listed on the suppliers invoice. In reality the actual cost of an item is much more than this. There are…

Document Security

Every day you hear about something being hacked – websites, personal information, bank accounts or medical records. But one area of fraud that does not seem to resonate is document forgery. This can include checks, redemption coupons, gift…

It’s Alive…Alive…Alive!

Despite certain rumors that you may have heard, QR Codes are not dead. In fact, they are very much alive in 2017. Yes, as far as the fad aspect goes, we don’t see them daily on billboards or shirts anymore. But with the continued usage growth of…

Is Your Data Protected?

Data Encryption is not just for big corporations. In today’s world, small and medium sized businesses also need to be vigilant when it comes to protecting their confidential data. According to Symantec’s 2017 Internet Security Threat Report, 2016 saw…

It’s All in the Packaging!

My sales professor in college use to say “If you want to get your message heard, how you say it is as important as what you are saying”. In other words “It’s all in the Packaging!” A good promotional item can become…

Choosing the Correct Promotional Item

So you want to hand out a promotional item to promote your business. You select your item, you hand it out, but you are underwhelmed by the results. What went wrong? Everything!

Need Branded Product or Promotional Ideas?

We are pleased to announce a new feature available today from The Northstar Group. You now have the ability to search for branded and promotional products right from our website. This new feature…

Social Media: Quantity Vs. Quality

How many followers do you have on Twitter? How many on Facebook? What about connections on LinkedIn? If you wish you had more, think about this before spending money for thousands of fans and followers.

When Not To Use Your Logo

Your logo is a great way to spread brand awareness, and every company would love to have their clients recognize their logo on sight. While this is the goal, there are times when you should not place your logo on promotional items.

The Importance of Business Cards

Imagine the scene: You are attending a business conference and you hit it off with a potential new customer. You are about to leave and hand them a business card. How does that business card look?

Make Print and Promotions Work Together

Both your printed projects and your promotional items, while often distributed separately, are they are meant to work together or show off one united marketing campaign.

Be More Social

Take a guess at the amount of emails you receive a day. Now think about the amount you delete without even opening. The same can be said about mail, promotional items, and whatever else your company uses to send information to your clients.

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