Meet our Account Executives

Photograph of Norman Larsen

NORM LARSEN | Principal & Account Executive

Norman has over 30 years of marketing experience and became Co-Founder and Principal of the Northstar Group in 1993. He has expertise in the healthcare and transportation industries providing measurable return on investment through print, promotional, and cross media marketing. Norm believes the impossible is only the limitation of one’s creativity and imagination.

Photograph of Karl Heerdegen

KARL HEERDEGEN | Principal & Account Executive

As Co-Founder and Principal of The Northstar Group, Karl brings 34 years of marketing, output document processing, distribution and cross media experience to his clients. Specializing in vertical markets including professional sports, financial services, and manufacturing, Karl’s ability to manage large scale data-driven projects has earned high praise from his clients.

Photograph of Stephen Blyth

STEPHEN BLYTH | Account Executive

Stephen has 28 years of marketing and printing experience and has been an integral part of Northstar since 1996. His expertise in the banking and professional services markets allows him to provide outstanding solutions for his clients. His personable and dedicated approach are key reasons why his clients enjoy working with him.


“Northstar is a one-stop-shop for all of my printing and promotional needs. They work with me to determine what type of paper I need for my various marketing pieces and are always mindful of my budget. For promotional items, they are hard to beat because they can find any item I need and often suggest items that are perfect for events.” – Rebecca, Healthcare Industry

“I’ve worked with Norm and the Northstar Group for many years. He has come to me with many new ideas that have helped us strategically differentiate our practice from the competition in the same market space. The Northstar Group is more than just a “vendor” that can provide us with printing and promotional items, Norm is more like an additional business development person and a trusted advisor.” -Rik, Healthcare Industry