Digital Expos

Digital Expos

One of the challenges we are faced with because of COVID is we cannot do as much face to face as we used to. Fortunately, this has been rectified mostly by digital meetings, but what about larger gatherings? As businesses open back up again…

Loyalty to a Brand

Loyalty to a Brand

Why do people line up hours ahead of time; regardless of weather, to be one of the first to get a new iPhone? Why do people like Coke over Pepsi or vice-versa? Why did people root for the Chicago Cubs for 108 years before they finally…